Instagram Hacks to Look More Professional

If you have a branded Instagram account, then these hacks are for you. Check out these tips to keep your profile on brand, professional, and consistent.

Block Spam Bot Comments

Block those annoying spam bots from commenting on your posts. While comments drive engagement, the presence of heavy spam on a business doesn't feel trustworthy or look professional. You can easily block these comments by filtering specific words or phrases allowed in the comment section.

Examples of words and phrases to block:

• DM Us

• Promote

• Send pic on

• Send us

• You have won

To do so, follow these steps:

1. Hamburger Menu

2. Settings

3. Privacy

4. Hidden Words

5. Custom Words & Phrases

Increase Content Upload Quality

Ensure the best quality video content on your account with high quality uploads enabled. This allows a better video resolution to be used. Higher quality videos may need additional processing time, but generally still upload quickly. Higher quality content performs better than content that is lower quality.

Here is a general breakdown of high quality content vs. low quality content:

High Quality

1. Thoughtfully planned

2. Aligned with your brand mission, values, and content pillars

3. High resolution images and videos

4. Looking clean and well lit

Low Quality

1. Impulsive

2. Irrelevant or of no value

3. Low resolution

4. Poorly lit and cluttered

Saved Replies

Easily maintain a consistent and professional connection to your community with Saved Replies. This Instagram feature allows you to prepare responses in advance for frequently received messages.

To set up Instagram Saved Replies, follow these steps:

1. Hamburger Menu

2. Settings

3. Business

4. Saved Reply

5. New saved reply

Branded Content Tools

Approve and promote paid partnerships with the Branded Content feature. This allows you to give permission to which content creators can share a partnership with you online. This feature is not of benefit to everyone, and will vary depending on each individual brand.

To turn on approval:

1. Hamburger menu

2. Settings

3. Business

4. Branded Content

In-App Effects

There are various in-app features to help you create content within Instagram itself. Make the process of creating stories faster and more unique with different filter templates. If you pull up the Instagram Story camera and scroll right through the end of the filter options, you will find the magnifying glass. You can also use the search bar in the filter menu. In the search bar, you can search all uploaded Instagram filters created by users with specific keywords to find the desired template.

Try these tips and watch your brand Instagram account grow! To continue growing your account, make sure you also have an optimized profile, content schedule, quality content creation, and a strategy plan.

Check out how to optimize your profile here.