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If you regularly spend time on social media platforms, you have probably noticed the tremendous growth of video content online. Or perhaps you may find you just keep clicking on videos more often than images. Why are videos a temptation difficult to resist? Videos are captivating. Videos tell a story. Videos educate. Videos give the audience a front row view. Every brand should be leveraging video content. Here is why.
How Popular Is Video Content On Social Media?
Video is a powerful communication tool for your business to reach new audiences and engage with them on your social media pages and website.
According to Statista online video ad spending amounted to almost 75 billion U.S. dollars, accounting for almost 30 percent of total display ad spend worldwide in 2022. The U.S. produced the highest spend on digital video ads, followed by China and the U.K.
Capture Attention On Your Website
Videos are fun and entertaining to watch, like a live storyteller. Video has the potential to create unique experiences, and the ability to quickly share information. Websites with video content on the homepage have lower bounce rates than those that do not. They are often seen as more visually appealing and can help give the brand a voice. Additionally, videos can be great assets to product listings and services, giving customers better insight to their purchase experience. Overall video content can help build connections to website visitors and support online sales.
Build A Community On Social Media
Video content tends to be more engaging across social platforms as well. YouTube and TikTok are leaders in the video content space, widely known for the trends and communities they have nurtured in pop culture. Facebook and Instagram are similarly following along with video content, earning higher engagement rates than photos, even throughout changes in the algorithm. Pinterest, Google, and paid ads across all these platforms also show favor of video content. It’s safe to say that video content produces higher reach, and often higher engagement. But video also provides more opportunity for conversation. Through video, brands and creators can engage directly with their audience on social media. Going live allows conversation in real time. Point of view, behind the scenes, and the day in the life content provides a unique and personal connection. Even if you don’t want to put yourself in the center of the brand, there are countless ways to share, educate, entertain, promote, and connect with audiences through video.
Educate Customers
You don’t have to hire a salesperson or pay for a booth space to leverage the power of demonstration. YouTube is a great example. There you can find how-to tutorials, DIY projects, or even learn languages. Brands should be doing the same, utilizing video to demonstrate the value of their product or service. If a picture is worth a thousand words, then a minute of video is worth 1.8 million.
Brand Video Content Ideas
Show off your space
Demonstrate a process or service
Demonstrate a product
Customer Reviews / User Generated Content
Introduce yourself or team
Day in the life
Sneak Peaks
Giveaways & Promotional Content
Question & Answer
Educate about topics of expertise
Share advice & tips
Share brand values
Share brand story
Ask questions/ Feedback
Sure, anyone can record video on their smartphone. But keeping up with the social demand for high quality engaging video assets can be a full-time job in itself. Outsource your marketing needs to a creative agency like Rose & Salt Social, so you can focus on managing the day-to-day while content is crafted for you.
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